In the past few years, we have seen more and more decisions being made based on what can be measured rather than what’s really important. We’ve all heard the story about people who use research as a drunk uses a lamppost – for support rather than illumination. David Ogilvy took this further and told the story of a drunk who had lost his keys on the street and was seen frantically looking for them under a street lamp. When asked where he had dropped them, he replied ‘over there’ pointing at a spot half way down the street. ‘So why are you looking over here?’ he was asked to which he replied ‘the light is better here’.
We’re different.
For us, quantitative data and analysis is about telling stories and getting to the heart of the opportunity for our clients. And getting there quickly.
We use a full range of methodologies and statistical analyses - when these are combined with a commercial and curious mindset they deliver results that decision makers can value.
Workshops are central to everything we do. All our outputs are generated collaboratively where our collective experience, skills and the data we have are applied to the problem and brought together to create outputs that are distinctive, intelligent and commercial.
Workshops are where we create value for our clients.
Because workshops are second nature to us, we’re often asked by clients to support them in helping them think differently about their own issues. Whether it's trying to define a problem, whittle down options or open up new ideas, we are called upon to fulfil a specific role be it designer, facilitator or participant.
Quite often our client workshops lead to research projects in their own right as new ideas come to light, or new problems are defined and need further development.
Intrepid delivers hundreds of groups, depth interviews and ethnographies every year. To do this effectively all our people are trained in the fundamentals of research, observation, moderation, facilitation, work-shopping, analysis and synthesis.
To these basic people competencies we overlay organisational experience in international research, using video technology, and where appropriate automated content analysis. We also have a network of preferred global vendors who handle our recruitment and logistics.
Over and above standard groups and depths, we also use the following techniques:
Innovation Think Tanks™ - a fast track creative thinking methodology Theme Days™ - getting clients and customers in the same room to find solutions to problems together Ethnography - breaking out of the viewing facility and watching/ shadowing people in real situations – be they online or the physical world. All these techniques are only there to support what really matters; the outputs. We spend the greatest part of our time work-shopping outputs – this usually entails developing hypotheses, telling stories, making connections, getting excited and then (and only then) preparing the outputs.