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Happy Birthday Intrepid: 10 today!
Liz High, UK Managing Director speaks to ‘Marketing Magazine’
2nd April 2009
Intrepid founding partner Liz High recently shared her views on non-traditional research to 'Marketing Magazine'.
Speaking on the rise of anthropological trends in market research, Liz recounted Intrepid's recent study commissioned by Nintendo to study gaming subcultures:
"By standing on the fringes and collecting virtual artefacts such as video clips and blog comments, we found a whole subculture of Nintendo body art and personalised skateboards, which provided a completely different insight into the problem from that which would have resulted if we had adopted a more traditional research format."
To view the complete article, entitled "The Shape of Things to Come" visit the Marketing Magazine website