Eau de Liverpool anyone?

15 January 2010

Hailed as one of the key trends for 2010 by www.trendwatching.com, ‘Urban Pride’ is the concept that the mega urban centres of the world have such economic power and clout that they have surpassed the identity of the country they are in and become microcosms. Big brands like Absolute have been quick to catch onto this trend and have a created a special edition inspired by the essence of Boston, Massachusetts (not Lincolnshire!).

So prepare yourself Eau de Liverpool for Airwick Brighton Breeze. A few product customisations spring to mind but not all good ones!

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