"The Shape of Things to Come"

Thu, 2nd of April

Intrepid founding partner Liz High recently share her insight on non-traditional research to 'Marketing Magazine'.

Speaking on the rise of anthropological trends in market research, Liz recounted Intrepid's recent study commissioned by Nintendo to study gaming subcultures:

"By standing on the fringes and collecting virtual artefacts such as video clips and blog comments, we found a whole subculture of Nintendo body art and personalised skateboards, which provided a completely different insight into the problem from that which would have resulted if we had adopted a more traditional research format."

To view the complete article, entitled "The Shape of Things to Come" visit the Marketing Magazine website.

Intrepid wins International Xbox study

Wed, 25th of February

This is recognition of the work Intrepid has been doing over the past 3 years to position itself as a leader in all things gaming and as an expert in how to deliver meaningful experiences.

Both our Seattle and London offices will be collaborating on the project and we're always excited to get to work with each other on global projects!  With a multi-lingual staff (10 languages in the London office alone), we will be able to see first hand any cultural nuances and any national trends in the field of gaming.

Intrepid introduces ‘Tidy Products’

Wed, 25th of February

Tightened budgets doesn't mean the need for insight has reduced - in fact, it is even more crucial to stay one step ahead of the competition.

In recognition of this, we have ‘bite sized' our products and services to ensure we're still able to provide quality research and insight - no matter what size of budget.

To discuss your research needs, contact misia.tramp@thinkintrepid.com for more details.