Latest News
"The Shape of Things to Come"
Thu, 2nd of April
Intrepid founding partner Liz High recently share her insight on non-traditional research to 'Marketing Magazine'.
Speaking on the rise of anthropological trends in market research, Liz recounted Intrepid's recent study commissioned by Nintendo to study gaming subcultures:
"By standing on the fringes and collecting virtual artefacts such as video clips and blog comments, we found a whole subculture of Nintendo body art and personalised skateboards, which provided a completely different insight into the problem from that which would have resulted if we had adopted a more traditional research format."
To view the complete article, entitled "The Shape of Things to Come" visit the Marketing Magazine website.
Intrepid wins International Xbox study
Wed, 25th of February

This is recognition of the work Intrepid has been doing over the past 3 years to position itself as a leader in all things gaming and as an expert in how to deliver meaningful experiences.
Both our Seattle and London offices will be collaborating on the project and we're always excited to get to work with each other on global projects! With a multi-lingual staff (10 languages in the London office alone), we will be able to see first hand any cultural nuances and any national trends in the field of gaming.
Intrepid introduces ‘Tidy Products’
Wed, 25th of February
Tightened budgets doesn't mean the need for insight has reduced - in fact, it is even more crucial to stay one step ahead of the competition.
In recognition of this, we have ‘bite sized' our products and services to ensure we're still able to provide quality research and insight - no matter what size of budget.
To discuss your research needs, contact misia.tramp@thinkintrepid.com for more details.
Award Winning Research & Consulting
Intrepid is a research and consulting business that pushes innovation through a deep understanding of people, markets and technology. Using market expertise, innovation thinking and research skills, Intrepid helps clients identify new markets, develop new products and services, and create meaningful customer experiences. Our clients range from technology and finance to fast moving consumer goods and professional services. Intrepid, established in 1998, has offices in London, and Seattle, WA and operates in over 25 countries.
2008 Marketing Excellence Awards. Winner of 'Best use of customer insight in a B2B environment' (O2 Corporate Advisory Council)
MRS Research Awards 2008. Shortlisted for ‘MRS/AURA Insight Management Award’ (O2 Corporate Advisory Council); Shortlisted for ‘Best Conference Paper’, ‘Best Presentation’ and ‘Best Newcomer’ (Virtual Worlds, Lisa Galarneau)
B2B Marketing Awards 2008. Shortlisted for ‘Best customer relationship initiative’ (O2 Corporate Advisory Council)
Intrepid London
Studio 130
Westbourne Studios
242 Acklam Road
London, W10 5JJ
T +44 (0) 20 7524 7900
F +44 (0) 20 7524 7901
Intrepid Seattle
124 NW Canal Street
Seattle, WA 98107–4933
T +1 206 547 1588
F +1 206 547 0773